Sri Lanka’s tourism industry is experiencing a strong recovery in 2024, with visitor numbers surpassing last year’s total by the first week of October. By the end of September, the country had welcomed nearly 1.5 million tourists, signaling a positive rebound from previous crises. The Sri Lanka Tourism Development Authority aims to attract 2.3 million visitors by the end of the year. However, a brief dip in September’s arrivals was caused by issues with the visa system, which has since been resolved.
Key markets driving this recovery include India, China, the UK, Germany, and Australia. Strategic promotional campaigns and expanded flight connectivity have been critical to achieving this growth. With continuous improvements, the tourism sector is poised for further expansion
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